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China textile city fabrics: homogeneous competition is a dead end, differentiated competition is the way out

  • Categories:Industry News
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  • Time of issue:2018-01-29 17:46
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(Summary description)The international market is sluggish and domestic market demand is shrinking. This year's textile business is not good. In recent years, more and more international fashion brands have begun to shift their fabric sourcing targets to China Textile City in Keqiao, Shaoxing County.

China textile city fabrics: homogeneous competition is a dead end, differentiated competition is the way out

(Summary description)The international market is sluggish and domestic market demand is shrinking. This year's textile business is not good. In recent years, more and more international fashion brands have begun to shift their fabric sourcing targets to China Textile City in Keqiao, Shaoxing County.

  • Categories:Industry News
  • Author:
  • Origin:
  • Time of issue:2018-01-29 17:46
  • Views:
Information

The international market is sluggish and domestic market demand is shrinking. This year's textile business is not good. In recent years, more and more international fashion brands have begun to shift their fabric sourcing targets to China Textile City in Keqiao, Shaoxing County. However, compared with first-tier cities such as Shanghai and Guangzhou, the prices of fabrics in China Textile City are relatively lower. , Product homogeneity is one of the reasons. "Many fabrics in Shaoxing County textile enterprises have a high repetition rate and too much similarity. Just pick a fabric and more than ten companies have it. It is not suitable for the personalized development needs of high-end brands. However, some foreign fabric companies only use yarn There are thousands of lines, which not only have a large choice, but also meet individual needs." Fu Guoqing, chairman of Shaoxing County Yongsheng Industry and Trade Co., Ltd., explained the reason.

"Only by occupying a leading position in a certain fabric field, and constantly innovating, and keeping a distance from conventional products, can we get the attention of international fashion brands and become a high-end fabric supplier." Fu Guoqing believes that some domestic manufacturers are committed to the production of high-end fabrics. Almost without exception, all companies are making an issue on product differentiation.

Fu Guoqing believes that as the textile export market is blocked, competition in the domestic textile market will become more intense. To maintain stable development in the fierce competition, it must have its own characteristics. The implementation of the differentiation strategy is the business strategy of Yongsheng Company now and in the future, and it is also the core competitiveness of the company. To this end, the company will increase investment in scientific and technological development, cultivate superior products, build product brands, enhance product reputation, and ultimately expand market share.

Fu Guoqing said that in recent years, the fabric industry has experienced overcapacity, and the increase in market orders is much lower than the industry's capacity growth rate. The homogeneity of the products of various fabric enterprises is very obvious, and various enterprises are fighting price wars in the market order competition. , Resulting in a serious decline in the profit rate of the entire industry, companies are also bruised in cannibalism. .

With the change in brand concept and differentiated positioning awareness, fabric companies have increasingly realized that only by developing differentiated products can they master the initiative in price, thereby maintaining the business philosophy of corporate life and abandoning the past low-end imitations. In contrast to the business idea of ​​selling only "large-scale goods", we began to focus on differentiated product development. Whether it is to deal with the challenges of market survival or for the development of corporate brand building, the differential development of fabrics is becoming more and more important. In order to obtain personalized fabric products that fully reflect the brand design style, many apparel companies and fabric companies have begun to try to cooperate in the development of fabric products. Fashion designers have participated in the fabric research and development stage, and fully conveyed their ideas to the fabrics. Designers, in this way, can create products that meet the needs of designers from the aspects of raw materials, craftsmanship, pattern, color, feel, etc., which not only meets the fabric needs of clothing companies, but also reduces the development costs of fabric companies. This reduces the risk of R&D and production.

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