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Participated in the German Cologne Baby Products Fair in September

  • Categories:Company News
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  • Time of issue:2018-01-27 16:21
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(Summary description)In September of this year, I participated in a baby products exhibition in Cologne, Germany. After the exhibition came back, I briefly summarized the experience of the exhibition as follows.

Participated in the German Cologne Baby Products Fair in September

(Summary description)In September of this year, I participated in a baby products exhibition in Cologne, Germany. After the exhibition came back, I briefly summarized the experience of the exhibition as follows.

  • Categories:Company News
  • Author:
  • Origin:
  • Time of issue:2018-01-27 16:21
  • Views:
Information

In September of this year, I participated in a baby products exhibition in Cologne, Germany. After the exhibition came back, I briefly summarized the experience of the exhibition as follows:

Preparation before exhibiting:

1. The company's promotional materials, regular product quotations, samples, business cards, and a list of customers who will come to their booth, notebooks, calculators, staplers, pens, tape, sockets, etc. The preparations are quite complete, but the shortcoming is that the judgment of how much brochures should be used at the exhibition is not very accurate. I brought two small boxes, but only half of the actual use was taken. When I came back, I brought back one box. Less burden on the road;

2. This time I encountered an old customer who asked us to give us some small gifts at the exhibition. It was really caught off guard. When I went to the exhibition, I didn't prepare any small gifts for the customers. You should pay attention to this problem in the future, for those who will come to your booth Old customers can prepare some small gifts. In addition, they can also prepare some small gifts to give to customers with larger intentions. These gifts are best printed with the company name and LOGO, which can express their hearts and make customers impress you.

During the exhibition:

1. For the old customers who have already arranged to come to their booth, it is best to sit down and have a chat, and ask him if he is satisfied with the previous supply, whether there is anything that needs improvement, or any new requirements; ask again Ask the other party what plans to purchase next; finally send a small gift to show your heart.

2. During the exhibition, you can't wait for customers to come to you. Customers looking outside the booth can take the initiative to invite the other party to visit inside. To actively receive customers, business cards must be given to customers, and the other party’s network contact information should be kept as much as possible. Email is the most important. If there is no email address on the business card Be sure to let the customer write on the business card, preferably MSN or SKYPE, so that you can contact later, and try to understand the nature of the other party's company, the main purchased products and basic requirements when chatting with the customer. Order each customer’s business card on a single notebook sheet, and simply note the products and basic information that the customer needs, mark out key customers and general customers, so that when you go back, you can know the general situation by looking at the records when you contact. Mainly and subordinately, you can introduce the company and quote the products you are interested in in a targeted manner.

3. People who come to the exhibition will usually come for a day or two. If he has come to visit your booth on the first day but has little intention, then the next day when you see him again, be sure to ask him to sit inside Sit, look at the samples, and talk about it in detail.

4. The quotation sheet brought to the exhibition can not be provided to customers casually. If you are really interested, you must ask for a reference at the exhibition. If you can calculate the price by yourself, it is best to hold a calculator Calculate directly to the customer, which can better reflect our professionalism. In addition, we need to tell the customer that this price is only a reference, and it is valid for a few days. After returning, you can contact again to provide the customer with detailed product information and accurate quotation. However, customers must bring a copy of the brochure, and put their business card on the brochure so that customers can look through it after returning to the country. If you are interested in our products, you can directly look at the contact information on the business card.

5. If possible, try to keep the photos of the customers when they are in our booth. You can post a photo when you contact the customer back to deepen the customer's impression of us.

Follow-up after the exhibition:

Tracking after the exhibition is very important.

1. After returning to the company, immediately organize and file all business cards, classify important customers and general customers, and then respond to each customer in a targeted manner. Key customers generally have specific product requirements and can provide products for their interested products. Detailed information and quotation. For general customers, you can introduce the company's situation and send product catalogs according to the situation. For customers who have responded, they must communicate with customers in a timely and effective manner. For customers who have not responded, they need to send an email again. If there is still no response, they can call and send text messages to contact the customer.

2. The customer information obtained at the exhibition is relatively real, and most of the customers who are interested in the product.

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