Participated in the Cologne Baby Products Exhibition in September.

In September this year, I attended the baby products exhibition in Cologne, Germany. After returning from the exhibition, I briefly summarized my experience as follows:

Preparation before the exhibition:

1. The company's promotional materials, regular product price lists, samples, business cards, a list of clients who would visit our booth, notebooks, calculators, staplers, pens, tape, sockets, etc. Everything was quite well prepared, but the shortcoming was that I wasn't very accurate in judging how many brochures would be needed at the exhibition. I brought two small boxes, but only used half of them, and brought back one box, which increased the burden on the way back.

2. At this exhibition, we encountered an old client who asked us for some small gifts, which caught us a bit off guard. We didn't prepare any small gifts for clients when going to the exhibition. In the future, we should pay attention to this issue and prepare some small gifts for returning clients at our booth. Additionally, we could prepare some small gifts for potential clients who show significant interest. It would be best if these gifts could have the company name and logo printed on them, as this would express our goodwill and leave an impression on the clients.

During the exhibition:

1. For old clients who had already scheduled to visit our booth, it is best to sit down and chat, asking them if they were satisfied with the previous supply, if there were any improvements needed, or if they had any new requirements. Then, inquire about their upcoming purchasing plans and finally present them with some small gifts as a token of appreciation.

2. During the exhibition, you cannot wait for clients to come to you. Clients who are looking around outside the booth can be invited in for a visit. It is important to actively receive clients, and business cards must be exchanged. Additionally, try to obtain the client's online contact information, with email being the most important. If the business card does not have an email, make sure to have the client write it on the card. It is best to have MSN or SKYPE for easier future contact. While chatting with clients, try to understand their company's nature, main purchasing products, and basic requirements. Attach each client's business card to a page in a notebook and make simple notes about the products they need and their basic situation, marking key clients and general clients for easier follow-up after returning.

3. People attending the exhibition usually come for one or two days. If they visit your booth on the first day but show little interest, make sure to invite them to sit down, look at samples, and have a detailed discussion the next day when you see them again.

4. The price lists brought to the exhibition should not be casually provided to clients. If a client shows genuine interest, they should be asked to use the price as a reference. If they can calculate prices themselves, it is best to use a calculator to show them directly, as this reflects our professionalism. Additionally, inform the client that this price is just a reference, valid for a few days, and they can contact us again after returning for detailed product information and accurate quotes. However, make sure the client takes a brochure and attach your business card to it so that they can refer back to it after returning home and contact you if they are interested in our products.

5. If possible, try to take photos of clients at our booth. When following up, you can send them a photo to enhance their impression of us.

　　Follow-up after the exhibition:

Follow-up after the exhibition is very important.

1. After returning to the company, immediately organize and file all business cards, categorizing important clients and general clients. Then, respond to each client accordingly. Key clients usually have specific product needs, so provide detailed information and quotes for the products they are interested in. For general clients, introduce the company situation and send product catalogs based on the situation. For clients who have already responded, ensure timely and effective communication. For clients who have not responded, send another email. If there is still no response, you can call or send a text message to contact them.

2. The client information obtained at the exhibition is generally quite authentic, and most clients are genuinely interested in the products.